The project was to create a "LifeSavers" fruit candy ad, without it being about anything hoaky or overused (example: saving someone's life...lame). The objective was to make something "fruity" and "colorful". It took me about an hour to come up with this ad, which was essentially created for bus stops, and therefore needed to grab as much attention as possible. I came up with the concept of the poster while i was driving my car! :)My love for Japan and fashion came to fruition in this quicky ad!
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